in consumer and end-user networks especially, neutral treatment of all traffic (without regard to protocol, source or destination) is essential to avoid a situation in which an ISP favors e.g. its own VoIP traffic over that of a competitor, or throttles an entire protocol (say, BitTorrent). Exceptions for abuse are implied.

A complementary proposal is that ISPs and telcos stop advertising unlimited access unless they are prepared to deliver it - strict enforcement of false advertising laws should help protect consumers from signing up for a service their provider has no intention of delivering.